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LUXURY FASHION BRANDING - U. OKONKWO

Luxury Fashion Branding Cover
Genre :Business
Author :U. Okonkwo
Publisher :Palgrave Macmillan
Published :2007-05-03
ISBN10 :0230521673
ISBN13 :9780230521674
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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Learn More...

Delve into the details of "Luxury Fashion Branding" by U. Okonkwo. This celebrated Business title has captivated readers for decades. We provide accurate book metadata, including author information, publication history, subject tags, genre classifications, cover visuals, and more — all organized in our trusted database for easy access.

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